When homeowners interview listing agents, they hear the same promise every time: "I'll give you full-service marketing."
What does that actually mean? In most cases, it means a sign in the yard, a few photos uploaded to the MLS, and a listing that disappears into a sea of competing properties. That's not full service. That's the minimum.
At Sold Zero Commission, we defined full service differently. Our program includes 10 premium marketing services -- the same ones that top-producing luxury listing agents provide -- but we include every single one at zero listing-side commission when you buy your next home through our team. Learn more about our full-service marketing program.
Here is exactly what each service includes and why it matters for your sale.
Custom Property Website
Every listing we take gets a dedicated, custom-built property website. Not a template page on a generic MLS portal. Your home gets its own URL -- a polished, branded destination where buyers can explore photos, community video tours, neighborhood guides, floor plans, and lead capture forms.
Why it matters: Buyers who visit a dedicated property website spend more time engaging with your listing. That engagement translates to stronger offers. See an example at 297bonaventure.com.
Zillow Showcase Listing
Your home gets featured placement and maximum search exposure on Zillow through our Showcase program. In a market where over 90% of buyers start their search online, appearing at the top of Zillow results is a significant competitive advantage.
Why it matters: Standard Zillow listings blend into hundreds of results. Showcase placement puts your home in front of buyers who are actively searching in your price range and neighborhood. See our Zillow Showcase listing.
4K Cinematic Video
We produce a high-quality cinematic walkthrough video of your home -- not a quick phone walkthrough shot in bad lighting. Our 4K video includes professional lighting, smooth gimbal stabilization, and community amenity highlights. The video is optimized for YouTube, social media embedding, and the property website.
Why it matters: Video listings receive 403% more inquiries than listings without video. Buyers who watch a walkthrough video are significantly more likely to schedule a showing.
Aerial Drone Cinematography
Our licensed drone pilots capture stunning 4K aerial footage showcasing your property's lot, roofline, neighborhood layout, and nearby highlights. Drone photography is standard on every listing -- it is not an upgrade or add-on.
Why it matters: Aerial footage gives buyers a perspective they cannot get from ground-level photos. It shows the full scope of your property and its surroundings in seconds.
4+-Page Custom Glossy Catalogs
We design and print full-color, premium glossy catalogs for every listing. These include professional photography, property specifications, floor plans, neighborhood information, and school data. Catalogs are distributed at open houses, showings, and neighborhood mailings.
Why it matters: Most agents do not produce printed materials this polished. Physical catalogs give buyers something tangible to take home and share with their family -- extending your listing's reach beyond the screen.
Custom Signage & SMS Tracking
Your listing gets high-visibility yard signs with 3 interior color photos and an instant text-tracking code. When potential buyers text the code, they receive an automated response with property details and you receive an instant lead notification.
Why it matters: This captures buyer interest at the moment they see your home -- not hours or days later when they've already moved on to another listing.
Neighborhood Door-Hanger & Digital Campaigns
We deploy targeted 4-color physical door hangers to surrounding neighborhoods, alerting nearby homeowners that your home is on the market. This is paired with hyper-local geotargeted digital ad campaigns on Facebook, Instagram, and Google that reach buyers searching in your specific zip code.
Why it matters: Some of the best buyers for your home live in the same neighborhood. Door hangers and geo-targeted ads ensure they know your home is available.
Targeted Digital & Social Advertising
We run hyper-targeted ad campaigns on Facebook, Instagram, and Google designed to reach motivated buyers -- both local and out-of-state -- who are actively searching in your area. Our digital advertising reaches buyers based on search behavior, location, income level, and home-buying intent signals.
Why it matters: This is not generic social media posting. It is precision advertising with measurable results that puts your listing in front of buyers who are ready to act.
AI-Powered Marketing
We use artificial intelligence to enhance every aspect of your listing's marketing strategy. AI analyzes buyer behavior patterns, optimizes ad targeting in real time, generates compelling property descriptions, and identifies the most effective channels to reach qualified buyers.
Why it matters: AI means your listing gets smarter marketing that adapts and improves throughout the campaign -- not a one-size-fits-all approach.
AI Proprietary Buyer Finder
Our proprietary AI Buyer Finder system actively matches your listing with pre-qualified buyers who are actively searching for homes that match your property's profile. Instead of waiting for buyers to find your listing, our system proactively identifies and reaches out to the most likely buyers -- creating immediate competition and urgency that drives higher offers.
Why it matters: This technology is exclusive to our team and is not available through traditional listing agents. It turns passive listing exposure into active buyer engagement.
Why these services actually move the needle
None of these 10 services exists to look impressive on a checklist. They exist because each one creates buyer behavior that shows up in your final number. More buyer reach means more showing requests. More showings mean more offers. More offers mean competition, and competition is what pushes a sale price past the first bid and toward the top of your range.
Consider the research that is already cited in this guide: over 90% of buyers start their home search online, and listings with video generate dramatically more inquiries than listings without it. A custom property website gives buyers a place to spend real time with your home before they ever schedule a showing. Door hangers and geo-targeted ads put your listing in front of the neighbors most likely to know someone who wants to live on your street. And the AI Buyer Finder shortens the gap between active buyers and your front door.
The chain runs in the direction sellers want: more reach, more competition, higher price. That is why the program pairs full-production marketing with a zero listing-side commission. You are not choosing between selling for more and keeping more. You are doing both at once.
Want to see the marketing in action on a real listing? Visit our marketing showcase, then check the sell page to see how the campaign fits into your full move.
The Bottom Line
Every one of these 10 services is included in our Sold Zero Commission program at no additional cost. That's not the only difference -- we also back it with marketing that's unmatched anywhere else, at zero listing commission when you buy your next home with us within 90 days.
Selling your home the traditional way is like tipping your mechanic after they overcharge you. You're paying for a service you don't have to pay for.
Save Thousands. List Responsibly.
Frequently Asked Questions
How can you provide all of this at zero listing commission?
Our fee is earned on the buy side of the transaction. When you list your home with us and purchase your next home through our team within 90 days, the listing-side commission is waived entirely. The premium marketing program is included in full; it is not an upsell or a paid add-on.
Will my listing really get every one of these services?
Yes. The custom property website, Zillow Showcase placement, 4K video, drone cinematography, glossy catalogs, signage with SMS tracking, door hangers, targeted digital ads, and AI tools are all standard parts of the program. There is no stripped-down tier and no list of upgrades to buy.
Do I pay anything out of pocket for the marketing?
No. The marketing package is included at no additional cost as part of the program. Your investment is the same transaction you are already planning: your sale and your next purchase through our team within the qualifying window.
What if my home needs a simpler campaign?
Every home benefits from full exposure, and every listing in the program receives the full campaign. If your situation calls for something different, we will tell you honestly during your consultation and tailor the plan to your home, your market, and your timeline.
How quickly does the campaign launch after I sign?
The production work, photography, video, drone, and the custom property website are all completed before your listing goes live, so day one of your campaign is a professional launch, not a placeholder. Your team coordinates the schedule around your timeline and your target listing date.
Want to see what this looks like in action? Visit our complete marketing showcase or schedule a free consultation to discuss your specific property.
Interested in how the Sold Zero Commission program works? Learn about our FSBO savings option or see how we compare to cash offer programs.
Short on time? The FAQ page answers the questions sellers ask most, and the Triangle market reports show what your neighborhood is doing right now. When you are ready to see the full plan for your home, the sell page is the place to start.
Real estate commissions are fully negotiable and not set by law. Sold Zero Commission listing fee waivers apply when you list and purchase your replacement home through Phil Slezak Real Estate.
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