This Is What Full-Service Marketing Actually Looks Like
Every home we list gets the full luxury treatment. Here is exactly what that means with real examples from our recent listings.
Full-Service Listing. Zero Listing Commission.
When you sell your home through Sold Zero Commission, you get more marketing than 99% of listing agents provide without paying a listing-side commission. Our program includes 10 premium services, each designed to maximize buyer competition and your final sale price. Here is a detailed look at what each one includes.
"Selling your home the traditional way is like tipping your mechanic after they overcharge you. You're paying for a service you don't have to pay for."
Save Thousands. List Responsibly.
Custom Property Website
Every listing gets a dedicated, custom-built property website — not a template page on a generic MLS portal. The website features professional photography, community video tours, neighborhood guides, floor plans, and a built-in lead capture form. Buyers can explore every detail of your home in one polished, branded destination.
Example: 297bonaventure.com — a full custom property website built for a recent Clayton NC listing.
View Example SiteZillow Showcase Listing
Your home gets featured placement and maximum search exposure on Zillow through our Showcase program. This means your listing appears at the top of buyer searches with enhanced photos, priority placement, and the kind of visibility that standard listings do not receive. In a market where 90%+ of buyers start their search online, Zillow Showcase placement is a competitive advantage.
Example: See our Zillow Showcase listing for 297 Bonaventure Drive on Zillow.
Community Tour
4K Cinematic and Community Video
We produce a high-quality cinematic walkthrough video of your home — not a quick phone walkthrough. Our 4K video includes professional lighting, smooth gimbal stabilization, and community amenity highlights. The video is optimized for YouTube, social media embedding, and the property website.
Example: See the video walkthrough on 297bonaventure.com.
Aerial Drone Cinematography
Our licensed drone pilots capture stunning 4K aerial footage showcasing your property's lot, roofline, neighborhood layout, and nearby highlights. Aerial photography is standard on every listing — it is not an upgrade or add-on. Drone footage appears on the property website, Zillow listing, and social media campaigns.
4+-Page Custom Glossy Catalogs
We design and print full-color, premium 4+-page glossy catalogs for every listing. These include professional photography, property specifications, floor plans, neighborhood information, and school data. Catalogs are distributed at open houses, showings, and neighborhood mailings. Most agents do not produce printed materials this polished.
Custom Signage and SMS Tracking
Your listing gets high-visibility yard signs with 3 interior color photos and an instant text-tracking code. When potential buyers text the code, they receive an automated response with property details and you receive an instant lead notification. This captures buyer interest at the moment they see your home — not hours later.
Neighborhood Door-Hanger and Digital Campaigns
We deploy targeted 4-color physical door hangers to surrounding neighborhoods, alerting nearby homeowners that your home is on the market. This is paired with hyper-local geotargeted digital ad campaigns on Facebook, Instagram, and Google that reach buyers searching in your specific zip code.
Targeted Digital and Social Advertising
We run hyper-targeted ad campaigns on Facebook, Instagram, and Google designed to reach motivated buyers — both local and out-of-state — who are actively searching in your area. Our digital advertising reaches buyers based on search behavior, location, income level, and home-buying intent signals. This is not generic social media posting — it is precision advertising with measurable ROI.
Click on photo to enlarge
AI-Powered Marketing
We use artificial intelligence to enhance every aspect of your listing's marketing strategy. AI analyzes buyer behavior patterns, optimizes ad targeting in real time, generates compelling property descriptions, and identifies the most effective channels to reach qualified buyers. This means your listing gets smarter marketing that adapts and improves throughout the campaign — not a one-size-fits-all approach that most agents still rely on.
AI Proprietary Buyer Finder
Our proprietary AI Buyer Finder system actively matches your listing with pre-qualified buyers who are actively searching for homes that match your property's profile. Instead of waiting for buyers to find your listing, our system proactively identifies and reaches out to the most likely buyers — creating immediate competition and urgency that drives higher offers. This technology is exclusive to our team and is not available through traditional listing agents.
See It In Action
Here is a real example of what our full-service marketing looks like for a recent listing.
297 Bonaventure Drive - Interior Tour
What You Get vs. What You Pay
| Service | Traditional Agent (2.5-3% Listing Commission) | Sold Zero Commission (0% Listing Commission) |
|---|---|---|
| Custom Property Website | No | YES |
| Zillow Showcase Listing | No | YES |
| 4K Cinematic Video Walkthrough | No | YES |
| Aerial Drone Photography | No | YES |
| 6-Page Glossy Catalog | No | YES |
| Custom Signage with SMS Tracking | No | YES |
| Door-Hanger & Digital Campaigns | No | YES |
| Targeted Social & Digital Ads | No | YES |
| Listing Commission | 2.5% - 3% | $0 |
Every service listed above is included in our Sold Zero Commission program at no additional cost. The only difference between us and a traditional agent is the listing-side commission. And when you buy your next home with us within 90 days, that fee is waived entirely.