If you're a homeowner in Raleigh, Cary, Durham, Wake Forest, or anywhere across the Greater Triangle and Brunswick County areas, you've probably asked yourself: is there a way to sell my home without paying a listing commission? The answer is yes — and it doesn't mean cutting corners, going it alone, or leaving equity on the table. It's called Sold Zero Commission™, and it's changing the way North Carolina homeowners think about their next move.
Here's the core idea: when you sell your current home through Phil Slezak Real Estate and purchase your next home through our team within 90 days, we wave the listing-side commission entirely. You keep thousands of dollars in equity that would normally go to a commission — and you still get full-service representation on both ends of the transaction.
How the math works
In a traditional home sale, the seller pays the listing agent's commission — typically 2.5% to 3% of the sale price — at closing. That fee comes directly out of your equity before you receive your proceeds. Here's what that looks like on real numbers:
Sample Savings Breakdown
Commission rates are negotiable and not set by law. These examples use the most common listing commission ranges reported in the Triangle and Greater Brunswick County markets.
With Sold Zero Commission™, every dollar of that commission stays in your pocket. On a $400,000 home at a 3.5% listing commission, you save $14,000. At 3%, you save $12,000. On a $650,000 home, that number climbs north of $16,000. These are real dollars — money that stays in your equity instead of going to a commission line item.
Post-NAR Settlement Update (2026) — Learn more about the NAR Settlement
Since August 17, 2024, buyer agent compensation is no longer displayed on the MLS, and buyers must sign written representation agreements before touring homes — changes resulting from the National Association of Realtors® settlement. This has made commission structures more transparent than ever — and it reinforces the value of the zero-commission model. With Sold Zero Commission™, the listing-side commission on your sale is waived entirely, while the buyer-side commission on your purchase is negotiated openly as part of your transaction.
Who qualifies for Sold Zero Commission?
The Sold Zero Commission™ program is designed for homeowners who are selling their current home and purchasing a replacement property. If that sounds like your situation, here's what you need to know:
- You're selling a home through Phil Slezak Real Estate in the Greater Triangle, Brunswick County, or surrounding areas of North Carolina.
- You're buying your next home through our team within 90 days of your sale closing.
- Your home qualifies for our full-service listing program — which covers the vast majority of residential properties across Raleigh, Cary, Durham, Wake Forest, Apex, Holly Springs, Wilmington, and the broader Brunswick County area.
That's it. No income caps, no home-price minimums designed to exclude you, no hidden hoops. If you're a homeowner in the Triangle or Brunswick County area planning to sell and buy, this program was built for you. Learn more about Phil Slezak and his team →
How does it compare to other options?
Most homeowners considering their selling options land on one of four paths. Here's how each stacks up:
Traditional Agent
A traditional listing agent provides solid service — professional photography, MLS exposure, negotiation — but charges 2.5% to 3% on the listing side. On a $400,000 home, that's $10,000 to $12,000 out of your equity. You get good service, but you pay full price for it.
For Sale By Owner (FSBO)
FSBO sellers avoid paying a listing agent's commission — but they typically still pay the buyer's agent (2.5% to 3%), handle all marketing and negotiations themselves, and, according to the National Association of Realtors®, sell their homes for roughly $65,000 less than agent-assisted sellers on average. The "savings" often cost more than the commission ever would.
Guaranteed Cash Offers
Cash offer companies buy your home quickly — but at a steep discount. Typical offers come in at 85% to 93 cents on the dollar before service fees of 7% to 10%. On a $500,000 home, that can mean losing $50,000 to $75,000 in equity. Speed comes at a very high price.
Sold Zero Commission™
You get full open-market value, our top-tier marketing and negotiation — and you pay zero listing commission. You keep 100% of the equity you'd normally hand over to a listing agent, while still receiving the highest level of professional representation. For homeowners who are also buying their next property, it's the strongest financial outcome on the table.
The bottom line
Sold Zero Commission™ isn't a discount service. It's not a compromise. It's a smarter financial structure for homeowners in North Carolina who are selling one home and buying another — one that keeps your equity intact while delivering the same full-service marketing, negotiation, and support you'd expect from a top-producing Triangle real estate team.
Whether your home is worth $350,000 or $1,000,000, the math holds: the listing commission you'd normally pay stays in your pocket. The only requirement is that you buy your next home through our team within 90 days of your sale closing. That's the trade — and for thousands of Triangle and Brunswick County homeowners, it's the trade that makes the most sense.
Frequently asked questions
Do I still get full-service representation if there's no listing commission?
Absolutely. You receive our complete, top-tier listing package — professional HD photography, cinematic video tour, drone footage, four-color print marketing, AI Buyer Finder technology, full digital marketing campaigns, maximum MLS exposure, and expert negotiation at closing. In fact, 99% of the time, the marketing we provide is more than most agents offer. The only thing that changes is the commission line on your closing statement.
How do you make money if there's no commission on the sale?
We earn the buyer-side commission — paid by the seller of the home you're purchasing — when you buy your next property through our team. Because we handle both of your transactions, we waive the listing fee on your current home entirely, passing those equity savings directly to you.
What if I don't buy my next home within 90 days?
The Sold Zero Commission™ program requires that you purchase your next home through our team within 90 days of your sale closing for the listing commission to be fully waived. If you choose to buy through a different agent or decide not to purchase at all, standard listing commission rates would apply. During your free consultation, we'll walk through the timeline and make sure the program is the right fit before anything is signed.
Is this available for homes anywhere in the Triangle?
Yes. The program covers qualifying residential listings across the Greater Triangle — including Raleigh, Cary, Durham, Wake Forest, Chapel Hill, Apex, Holly Springs, Clayton, Fuquay-Varina, and Garner — as well as coastal Brunswick County and Wilmington, North Carolina. See all areas we serve →
FSBO vs Agent vs Sold Zero Commission: What Raleigh Sellers Need to Know
A complete, side-by-side comparison of your three main selling options — with real numbers for the Triangle area.
Read the full comparison
See how much you could save
Want to know the exact numbers for your home? Schedule a free, no-obligation Equity Consultation with Phil and his team. We'll show you precisely how much equity you keep with Sold Zero Commission™.