Beautiful suburban home in the Raleigh-Durham Triangle area of North Carolina
How It Works

Sell for ZERO Commission.
Buy with us.
Keep your equity.

Can I sell my home without paying commission? Yes — here's how. We list and sell your current home with full service across Raleigh, Cary, Durham, Wake Forest, and the broader Triangle market, then represent you as your buyer's agent on the purchase of your next home. Traditional real estate arrangements often involve a listing-side fee. When you sell and buy your next home with us, our listing-side commission is waived entirely*.


Free Consultation

We start with a no-obligation conversation — in person, by phone, or over Zoom. We discuss your timeline, your current home's value, what you're looking for next, and whether the zero-commission model is the right fit for your situation.

WHAT'S INCLUDED
  • Comprehensive home valuation overview
  • Deep-dive market analysis for your specific area
  • Strategic timeline planning for both your sale and purchase
  • Transparent review of the Sold Zero Commission™ agreement and 90-day window

List Your Home

We treat your listing with the same full-service approach as any top-producing Triangle team. Professional photography, strategic pricing, MLS listing, digital marketing, open houses, and expert negotiation for homes across Raleigh, Cary, Wake Forest, Durham, and the Greater Brunswick County area — the only difference is the commission line.

WHAT'S INCLUDED
  • Professional HD photography and expert staging guidance
  • Cinematic video tour and drone footage
  • Four-color professional print marketing materials
  • AI Buyer Finder — targeting qualified buyers actively searching right now
  • Full digital marketing and full-production social campaigns
  • Maximum MLS exposure and syndication to all major portals
  • Masterful negotiation to secure top dollar for your home

Find Your Next Home

While your current home is getting maximum exposure in the Triangle market, we are already hunting for your next property. As your dedicated buyer's agent, we leverage our massive local network, deep knowledge of Raleigh, Cary, Wake Forest, Durham, and Brunswick County neighborhoods, and agent relationships to find the right home at the right price — well within your 90-day window.

WHAT'S INCLUDED
  • Elite, dedicated buyer's agent representation
  • Priority access to unlisted and off-market properties
  • Deep neighborhood insights and real-time market data
  • Strategic offer structuring to win the home you want

Close Both Transactions

We meticulously coordinate both closings so the timing aligns perfectly for your life. Whether you need a strategic rent-back, a bridge timeline, or a simultaneous close, our team manages the complex logistics so you don't have to stress.

WHAT'S INCLUDED
  • Masterfully coordinated sale and purchase timelines
  • Expert handling of all contract contingencies
  • Complete title, escrow, and closing coordination
  • ZERO listing commission charged on your sale

The Four-Way Comparison — See Where Homeowners Net the Most

Feature Traditional Agent FSBO
(For Sale By Owner)
Guaranteed Cash Offer Sold Zero Commission
Listing Commission 2.5% – 3%* 0%*
FSBO sellers often still pay the buyer's agent commission — typically 2.5–3%*
7% – 10% service fee
Sale Price Market Value ~$65,000 Less
Median FSBO $360K vs agent-assisted $425K — FSBO homes sell ~18% less on average (NAR)
10–15% Below Market
Professional Photography Basic Typically None None
Marketing Standard DIY / Limited
No professional campaigns
None
MLS Exposure Yes Limited or None
May pay flat fee; still misses full syndication
No
Expert Negotiation Maybe No — you represent yourself No — you take their price
Timeline Flexibility Yes Limited
~50% say process was most difficult part (NAR)
Their terms only
Equity Lost on $500K Home ~$15,000 ~$65,000+
FSBO homes sell ~18% less on average (NAR)
~$50,000–$75,000
Net to Seller Standard High Risk
Only ~7% of sales are FSBO (NAR)
Lowest
Sources: FSBO data from the National Association of Realtors® (NAR) Profile of Home Buyers and Sellers. Median FSBO sales price $360,000 vs agent-assisted $425,000 — FSBO homes sold for roughly 18% less on average. Most FSBO sellers still paid the buyer's agent commission (typically 2.5–3%). FSBO accounted for ~7% of all home sales. Guaranteed Cash Offer equity loss estimate based on typical 10–15% below-market offer price plus 7–10% service fee on a $500,000 home. Individual results vary. Commission rates are negotiable and not set by law. Note: Following the August 2024 NAR settlement, buyer agent compensation is no longer displayed on the MLS and buyers must sign written agreements before touring homes. The settlement received final court approval in July 2026, making these practice changes permanent and commission structures more transparent.
You might avoid a listing commission, but you leave $65,000+ on the table. FSBO sellers skip the listing agent — yet still pay the buyer's agent (typically 2.5–3%), lose tens of thousands in sale price, and handle every detail themselves.

According to the National Association of Realtors® (NAR) Profile of Home Buyers and Sellers, median FSBO properties sold for $360,000 compared to $425,000 for agent-assisted homes, a $65,000 difference. While FSBO sellers avoid a listing fee, they frequently miss out on full open-market competition.

*Real estate commissions are not set by law and are fully negotiable. Percentages shown represent historical regional averages for illustrative purposes.


"The typical For Sale By Owner home sold for $360,000 compared to $425,000 for agent-assisted homes — a difference of roughly $65,000. FSBO sellers saved on commission but netted significantly less overall. Only about 7% of home sales were FSBO."

— National Association of Realtors® (NAR), Profile of Home Buyers and Sellers

Common Questions

Quick answers.

How does the NAR settlement affect this model?

Since August 17, 2024, buyer agent compensation is no longer displayed on the MLS, and buyers must sign written agreements with their agents before touring homes. In April 2026, a second NAR settlement (Tuccori v. At World Properties, $52.25 million) received final court approval on July 22, 2026, requiring no additional practice changes beyond those already in effect. With Sold Zero Commission™, the listing-side commission on your sale is waived entirely, while the buyer-side commission on your purchase is negotiated openly and explicitly as part of your transaction, giving you full clarity from day one.

How do you make money if there's no commission on the sale?

We earn our compensation by serving as your dedicated buyer's agent when you purchase your next home. In most local transactions, buyer agent compensation is offered by the seller or negotiated directly into your purchase contract as a seller concession.

What if a seller is unwilling to cover buyer agent fees? We review all terms with you upfront before writing an offer. If a seller does not offer compensation, we structure your offer strategically to account for it or negotiate seller-paid concessions so you never face out-of-pocket surprises.

Is the service really the same as a traditional listing?

It is better. We don't cut corners — we cut commissions. You receive our absolute highest tier of full-service representation: professional HD photography, drone footage, cinematic video tours, four-color print marketing, AI Buyer Finder technology, full digital marketing campaigns, maximum MLS exposure, and masterful negotiation. We go further than the traditional agent because more marketing means more buyers, more competition, and a higher final sale price — the only line item that changes is the commission amount on your closing statement.

Do I have to buy a home through your team?

If you choose to buy elsewhere or only wish to list your property, our standard negotiable listing fee structure applies. There is never any obligation, and we review all terms openly before anything is signed.

What if I am not ready to buy a home immediately?

We align completely with your lifestyle and timeline. Our program gives you a generous 90-day window after your home sale closes to purchase your next property. We will help you strategically plan the entire transition so you never feel rushed — whether you want to close simultaneously or take a few weeks in between. We start searching for your next home the moment we list yours so the window never becomes a pressure point.

What if my situation does not fit neatly into the 90-day window?

Schedule your free Equity Consultation and we will work through the specifics together. Every situation is different and we will be completely upfront with you about whether the program is the right fit before you commit to anything.


Ready to see the numbers?

We will run the exact savings breakdown for your unique situation — no obligation, no sales pressure.
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*All real estate commissions are negotiable.

Talk to Phil